Five Ways of Saving Money in Your Press and PR

Don’t Overreach

Stay focused on your targets. It’s easy to get sidetracked and want to target everyone and anyone around the globe. Identify your key audience and focus on content and content channels to reach them. That includes the media. Key targets are more cost effective than crossing your fingers and hoping that someone, anyone, covers your story.

Track your Results

If you’re not testing and tracking your press and PR results then you’re losing money. Analytics help you determine which tactics and efforts are working for you and which aren’t. They help you fine tune your campaigns to get the most for your money.

If you want to get more bang for your marketing buck (and who doesn’t?), then embracing these five tips will go a long way. You’ll save money and generate better results for your marketing efforts. Don’t overlook press and PR because you think it’s too expensive.

Call us today to speak to one of our PR specialists: 1-800-713-7278


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